If you are new and asking how to start digital leasing, this is for you. Straight to the point: Yes, you can start from scratch with no prior experience, but you will have to put time into learning.
Here is a basic breakdown, with real-world advice mixed in.
Step 1: Choose the Right Niche and Location
Some markets are easier, others more profitable. Think about what services or products local businesses always need. High value, high urgency services are best, things like plumbing, legal help, or dental emergencies. Check Google. Who advertises there? Where are the ads showing up? More ads usually means more money in the market.
Step 2: Build a Simple Website
You just need to start with a straightforward WordPress site. Clean, no fluff. A site with ten to twenty pages is plenty for a local business area.
- Put your target service and city in the title tags and headlines.
- Add a form and phone number on every page for leads.
- Do not overcomplicate design, clarity matters more than fancy graphics.
Step 3: Learn Basic SEO
Google gives free traffic when your site is trustworthy and helpful. That is what makes digital leasing work.
- Write honest, direct content.
- Get a few links from local directories or blogs.
- Keep improving your site with new questions and answers.
You can watch YouTube tutorials or read SEO blogs. Save your money at first.
“It is tempting to think site-building has to be complicated. But simple, useful sites win in most local markets.”
Step 4: Collect Data and Leads
As you wait for Google to send visitors, track every form fill and phone call. Use call tracking numbers (there are free and paid options). This data is what renters want to see.
Step 5: Reach Out to Businesses
This is probably the hardest part. You need to pick up the phone or send emails to local businesses who need more customers.
- Share results if you have any (how many calls or forms each week).
- Suggest a trial period for a small fee.
- Call more businesses than you think you need, most will say no at first.
Step 6: Negotiate Terms Clearly
Always spell out payment structure. Monthly fee, per-lead, or a mix. Get it in writing. Unexpected problems happen if you skip contracts.
How Much Can You Make?
It varies a lot, but here is a table of common results:
| Site Monthly Visits | Leads per Month | Usual Monthly Lease Income |
|---|---|---|
| 100-200 | 10-20 | $200-$500 |
| 300-400 | 20-40 | $500-$1000 |
| 500+ | 50+ | $1000-$2000+ |
Should You Pay for Training or Go DIY?
Some people get value from courses. I personally learned better by just trying it and reading blogs for free. If you really want support, look for user groups before buying anything expensive.
“Do not spend too much on learning before you have tried building your first site. The biggest lessons come from doing, not watching videos.”
Common Questions Beginners Ask
- How long to see results? Sometimes two months, sometimes a year.
- Is it risky? Not if you start small and do your research before buying domains.
- How much money upfront? Web hosting and a domain, maybe $50 to start.
- Can I run more than one site? Yes, as soon as you have one that works without much stress.
When Things Go Wrong
Expect problems:
- Sites get stuck in Google “sandbox” and don’t rank.
- Your tenant leaves without notice.
- A competitor buys your domain before you get to it.
These are normal. Learn, adjust and move on.
Finishing Thoughts
If you are serious about how to start digital leasing, focus less on theory and more on practice. Start with one site. Pay attention to feedback and traffic. If you need help, search for free resources online first, then consider paid courses only if you hit a brick wall. Done right, digital leasing can work, but only for those willing to put in the time.