If you run a concrete business, you hear a lot of advice about marketing. Much of it is complicated, expensive, or just doesn’t work. What does work? Simple, honest concrete marketing that helps people find and trust you.
When I talk to contractors, most say the same thing: “We get calls some weeks, nothing for weeks after. What gives?” The answer is almost always about visibility and follow-through.
Build a Simple, Clear Website
Your website should say what you do, where you do it, and how to contact you. If it doesn’t, you lose leads. For good concrete SEO, make your services and area obvious in plain language.
- “We pour, repair, and resurface driveways in Longmont and nearby areas.”
- “We’re experts in stamped patios, garage coatings, and pool decks.”
Add fresh project photos. These are more convincing than fancy graphics.
Local SEO for Concrete Contractors: The Basics
Show up on Google. That’s the rule. Fill out your Google Business Profile with all the details. Add a basic business description, use your main keywords like “SEO for concrete contractors” and “concrete contractor leads.”
Upload fresh job photos, not stock images. Post updates once a month. A quick “Just finished a driveway on Main Street” is enough.
Use Social Proof
People want to see reviews, testimonials, and “before and after” shots. Ask happy customers for short quotes you can put online.
Visitors trust what other people say about you more than anything you say about yourself.
Even just a few sentences help.
Offer Clear Contact Methods
Do not hide your phone number in a contact form. Give people clear choices:
- Call or text the main number
- Email for quotes
- Simple web form that goes straight to your inbox
You lose business when someone cannot reach you quickly.
Straightforward Service Pages Convert Better
Have a page for each major service:
- Driveways
- Patios
- Concrete coatings (epoxy, polyaspartic, etc.)
- Repair
Each should explain what you do, show 1-2 photos, and answer at least one common question.
Why SEO for Concrete Coatings Needs Extra Detail
With SEO for concrete coatings, describe:
- The exact finish options you offer
- How long coatings last
- Common problems and solutions
Many companies skip this, but those who explain details almost always rank better.
Real-World Example Table: Two Concrete Websites
| Feature | Concrete Company A | Concrete Company B |
|---|---|---|
| Main keyword included? | Yes | No |
| City and state shown clearly? | Yes | No |
| Fresh photos this year? | Yes | No |
| Contact details on every page? | Yes | No – buried on “Contact Us” |
| Reviews shown? | Yes, on homepage | No |
Try Mr & Mrs Leads or Not?
Some companies, like Mr & Mrs Leads, promise “instant” concrete contractor leads. This can work, but there are tradeoffs:
- Leads are sometimes shared with several contractors
- You pay per lead, not per job
- Many leads are just price-shoppers
I have seen good results in big metro areas, less so in rural towns. You might get more calls, but if you do not have reviews, or your website is unclear, you may not close many jobs.
When Does a Marketing Agency Make Sense?
A concrete contractor marketing agency helps when:
- You do not have time to handle your own website or reviews
- Your competitors have better sites and better rankings
- Nothing else is bringing in leads
But be cautious. Ask to see proof. Some agencies oversell and underdeliver. If they do not know your business, results can be mixed at best.
Content Ideas for Better Concrete Marketing
Write short articles for your website answering real client questions, like:
- How do I maintain my driveway?
- Can my old patio be resurfaced?
- What is the process for an epoxy garage floor?
Use your main keyword in headings and in your answers. Simple, helpful writing is better than long fluff.
Don’t Overthink Things
I see contractors get lost chasing trends instead of just doing the basics well.
If you only do one thing this month, update your Google profile and ask recent customers for reviews.
That brings fast results more often than anything else.
Finishing Thoughts
Solid concrete marketing is not a mystery. Be clear. Be findable. Ask for reviews and keep your site current. You do not have to outsmart Google; you just want to be visible and trustworthy to your ideal customer. If you’re behind, just start. Even small improvements get noticed over time.